EVALUATION OF FACTORS THAT ENCOURAGE PUBLIC TRANSIT USAGE: A CASE STUDY OF LAHORE

Mass Transit System is considered as one of the important parameter in reducingPublic Transport (PT) problem worldwide. Commonly used systems under umbrella MassTransit are Bus Rapid (BRTS) and Light Rail (LRTS). BRTS isconsidered better urban transport planning because its lesser construction cost higheraccessibility over LRTS. PT Lahore inadequate compared to actual travel demand. This study /project aims at estimating choice informal well own-vehicle (private vehicle)users also identify encouraging factors which facilitate them shift BRTS. A StatedPreference (SP) approach was collect data about time, cost, distance, mode alongwith some socio-economic attributes, such gender, age occupation. Binary logistic regressionwas performed for creation regression models. It found that has a potential attractmotorcycle users. However, car users prefer their own vehicles. Modal people founddependent on time trip cost.